Creating e-Commerce Websites
This course looks at what is involved in having an online e-commerce website from populating , setting up the store and marketing. If you have an existing website and would like to offer the facility of trading online; if you have a unique new idea and want to sell it online; or if you have a product or a service that you want to sell online then this course is for you. The course will be fully hands on using a pre-installed e-commerce software on the server, each student can then populate the store with products and experience what it means to have an online store by exploring the challenges and opportunities that exist.
Content
Introduction to E-Commerce
- Planning (technology, products, budget, marketing)
- How to get started
- It’s all in the name (domain names)
- Setting up hosting
- Which application is best for me?
- Benefits of e-Commerce
- Limitations and challenges
- E-Commerce Models
Getting Started
- Login to the store as an administrator
- Login in as a user
- Setting configurations for the store
- Entering products in to the catalogue
- Editing text in Content Manger
- Setting up currencies, languages, reviews
- Setting up shipping
- Setting up tax rules (gst)
- Setting up payment methods
Daily Store Management
- Customer and order management
- Product management
- Data management
- Sales management
- Reporting
Marketing myStore
- Online marketing
- Google PPC
- Social Media marketing
- Email marketing
- Facebook and beyond
- Off-line marketing
Delivery
Delivery of the course will occur over one day (6 hours) as face to face mode. Participants will have access to a hosted ecommerce accounts throughout the session to evaluate how an ecommerce website with a shopping cart would functions.
Outcomes
Upon completion of this course, it is expected participants will have the ability to:
- Identify the different types of websites available
- develop an online process of selecting and creating a website for online trading
- Login to an online store and explore product management, customer management and store management
- Identify the different on-line and off-line marking strategies that are available
Centre for Continuing Education
Directions
Centre for Continuing Education
160 Missenden Road
Newtown
2042
Centre for Continuing Education
Directions
For directions from your location, enter your address in the Directions from field above the map shown below, then click the Get Directions button.
For University of Sydney campus maps and guides, visit sydney.edu.au/maps.
Public Transport
For public transport information visit 131500.com.au or phone TransportInfo on 131500.
Other Information
Secure Parking is available through the RPAH Medical Centre located on the corner of Missenden Road and Carillon Avenue (entry to the car park is via Elizabeth Street, off Carillion Avenue). Parking is available on weekdays only between the hours of 7:00AM – 7:00PM at a rate of $38/day or $9/day after validating your ticket at CCE’s reception. All CCE participants who validate their tickets at reception are required to park their vehicles on Level B3. If the validated ticket does not register in the car park’s ticketing machine, cancel the transaction then reinsert your ticket into the ticketing machine until the $9 fee appears.
Parking costs and parking arrangements for University of Sydney facilities are available here.
