From search to social media, ecommerce to email marketing, mobile to cloud, and content to crowdsourcing – digital technologies have been changing consumer habits, challenging business models, and reinventing industries, and continuing to do so!

In this course, you will learn how to grow your business through building and implementing a winning digital strategy that harnesses the power of digital tools, technologies and channels.

Over 2 intense days, you will learn how to:

• Create your own digital strategy combining online tools and technologies;
• Align this with your business plan;
• Build your digital assets;
• Manage your vendors; and finally
• Find, retain and service customers online effectively and at significantly lower costs.

You will not only learn the basics, but also gather proven practices and practical tip through demos, case studies, Q&A and narratives from highly experienced facilitators.

Course Content

Building a digital strategy

Avoid botched web projects, wasteful digital spend and poor ROI by putting in place an online business strategy before implementing an online project or digital marketing campaign. Learn how to gain a clear competitive advantage, find unexplored markets and engage with an emerging ‘digital’ generation.

1. Map out your keyword market space and competitive landscape and shape your market persona and customer perceptions
2. Tweak your value proposition for the online environment
3. Fine tune your positioning in a virtual market
4. Revisit case studies that spell success

Creating & managing digital assets

Learn the basics of usability, visual design, domain name and understand how and when to brand your website. Become a savvy client able to manage online projects with clarity and confidence. Familiarise yourself with:

1. Emerging trends in web platforms, technologies and digital services
2. Open source, cloud computing, and content management systems
3. Making domain name and hosting decisions
4. Selecting the right vendor
5. Defining your precise requirements
6. Managing digital projects
7. Smart tips that can make a sharp difference.

Online marketing

Discover the benefits of targeted search engine advertising and inexpensive e-mail marketing. Manage your social environment and monitor your customer’s path to purchase. Leverage testing methods and analytics to improve conversion rates and loyalty. Learnings will include:

1. Combining content, search engine optimization and social media marketing to drive prospect and customer engagement using inbound marketing principles
2. Best practices in e-mail marketing
3. Google AdWords for effective paid search marketing
4. More advertising options
5. Public relations
6. Use of web analytics

Bringing it all together

1. Trends in search, social, mobile and CRM
2. Bringing strategy and tactics together for better results
3. Translating learnings to your business

Course Delivery

Interactive workshop.

Course Outcomes

By the end of the two days you would have sufficient familiarity and knowledge to make competent digital decisions for your business that deliver tangible bottom line benefits.

Suitable for

Small business owners, product managers, marketing managers and others who are responsible for setting up, managing and measuring the performance of their Web site.