Operating a Consultancy Business
A highly informative, interactive and flexible course which covers the essentials of operating a consultancy business. Topics include – marketing, selling, doing (delivery), business building, setting-up and kicking-on. Topic content will be flexed according to the backgrounds and needs of the participants. ‘Tips & tricks’ (of the trade) will be sprinkled throughout.
Course Content
Marketing
- Defining consultancy
- Marketing objectives
- Assessing market opportunities
- Definitions
- Service offer / Client positioning
- Marketing techniques
Selling
- Consultancy sales process
- Specific sales transaction
- Proposals
- Pricing
Doing (Delivery)
- Project planning
- Managing the project
- Practical operating tips
- Presenting ideas
- Reporting
- Project quality and success
Business Building
- Collaborations and Co-operations
- Co-operations
- Managing client relationships
- Running a sales pipeline
- Direct marketing – post
- Intellectual property
- Knowledge management
- WWW research sources (selection)
- Action plan for business development
Setting Up
- Set-up checklist
- Start-up essentials
- Preparing a business plan
- Selecting business and professional advisers
- Structuring and naming the business
- Legal considerations
- Insurances
- 'Plan B'
Kicking-On
- Professional conduct
- Advanced consulting skills
- Buying consultants
- The "trusted adviser"
- Business rules
- Where’s the next piece of work?
- FAQs
Course Outcomes
At the end of this course participants should be able to:
- Identify what they need to do to implement those fundamental actions and stand out
- Define consultancy in terms of their organisation
- Demonstrate understanding in the essentials of operating a consultancy business including marking, selling, delivery, business building, setting up and continual development
Centre for Continuing Education
Directions
Centre for Continuing Education
160 Missenden Road
Newtown
2042
Centre for Continuing Education
Directions
For directions from your location, enter your address in the Directions from field above the map shown below, then click the Get Directions button.
For University of Sydney campus maps and guides, visit sydney.edu.au/maps.
Public Transport
For public transport information visit 131500.com.au or phone TransportInfo on 131500.
Other Information
Secure Parking is available through the RPAH Medical Centre located on the corner of Missenden Road and Carillon Avenue (entry to the car park is via Elizabeth Street, off Carillion Avenue). Parking is available on weekdays only between the hours of 7:00AM – 7:00PM at a rate of $38/day or $9/day after validating your ticket at CCE’s reception. All CCE participants who validate their tickets at reception are required to park their vehicles on Level B3. If the validated ticket does not register in the car park’s ticketing machine, cancel the transaction then reinsert your ticket into the ticketing machine until the $9 fee appears.
Parking costs and parking arrangements for University of Sydney facilities are available here.
