You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. An interesting day spent exploring a dynamic and challenging area. ... [More]

If you need to create product training materials; or would like to set up an online training for your professional service; or you are involved in teaching at any level then this workshop is ideal for you. This introduction course looks at ways of creating successful online training material as learning objects such as videos, podcasts, presentations then linking them to a platform such as an LMS, Blog or a CMS. The course will include hands on exercises using a pre-installed LMS ap... [More]

Marketing is a powerful management tool for growing your business and addressing key issues, whether you work for a corporate, for government or for yourself. In this practical course, you’ll discover the elements of a strong marketing plan, learn about today’s core online and traditional marketing activities, equip yourself with a range of marketing tools and templates, and see how effective communication can really impact your organisation’s bottom line. Course Content Introductio... [More]

Been thinking about creating a blog for your business? This hands on computer based course will help you learn how to create a social media website (Wordpress), that can be used as a social media press room. You will learn to blog your press release or latest special offer, then integrate that social media press release (SMPR) with Facebook and Twitter. Content Setting up your blog – hosting your own or hosted services. Creating a blog and naming it. Choosing and editing a theme, ad... [More]

Brand management defines the strategic direction and internal disciplines required to create value for the organisation, its shareholders, its customers, and other key stakeholders. Across an interactive day you will build a practical understanding of how ‘challenger’ brands, such as Apple, Nudie, and Virgin need their own set of marketing rules and way of behaving if they are to effectively compete against the market leader. Course Content Day One Module 1 – Challengers v’s Leaders... [More]

Looking to build on your existing marketing skills? This course is designed for experienced marketers or those who have already completed ‘Marketing Essentials’ or an equivalent. Focus on a deeper understanding of the key marketing tools of advertising, PR, promotions and digital marketing. Consider effective use of marketing funds (including profitability, return on marketing investment and financials from a marketing perspective), as well as exploring the latest marketing trends –... [More]

Brand management defines the strategic direction and internal disciplines required to create value for the organisation, its shareholders, its customers, and other key stakeholders. Across an interactive day you will build a ‘real world’ understanding of how to achieve brand leadership, articulate a brand’s essence, create a brand wheel, evaluate various brand architecture & portfolio options – for both intangible and tangible brand offerings. Course Content Day One Module 1 – Brand... [More]

From search to social media, ecommerce to email marketing, mobile to cloud, and content to crowdsourcing – digital technologies have been changing consumer habits, challenging business models, and reinventing industries, and continuing to do so! In this course, you will learn how to grow your business through building and implementing a winning digital strategy that harnesses the power of digital tools, technologies and channels. Over 2 intense days, you will learn how to: Create yo... [More]

This invaluable Sales Skills Workshop teaches you the skills and techniques you will need on the telephone to get more leads, appointments and close more sales. You will leave the course with much more confidence and motivation to get on with the job of cold calling and prospecting. You will be able to call your past and existing customers without feeling a pest, and you’ll be able to follow-up mail-outs and quotes without the fear of rejection. Armed with your new skills, you will ... [More]

This course looks at what is involved in having an online e-commerce website from populating , setting up the store and marketing. If you have an existing website and would like to offer the facility of trading online; if you have a unique new idea and want to sell it online; or if you have a product or a service that you want to sell online then this course is for you. The course will be fully hands on using a pre-installed e-commerce software on the server, each student can then p... [More]