This course looks at what is involved in having an online e-commerce website from populating , setting up the store and marketing. If you have an existing website and would like to offer the facility of trading online; if you have a unique new idea and want to sell it online; or if you have a product or a service that you want to sell online then this course is for you. The course will be fully hands on using a pre-installed e-commerce software on the server, each student can then p... [More]

If you need to create product training materials; or would like to set up an online training for your professional service; or you are involved in teaching at any level then this workshop is ideal for you. This introduction course looks at ways of creating successful online training material as learning objects such as videos, podcasts, presentations then linking them to a platform such as an LMS, Blog or a CMS. The course will include hands on exercises using a pre-installed LMS ap... [More]

You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. An interesting day spent exploring a dynamic and challenging area. ... [More]

From search to social media, ecommerce to email marketing, mobile to cloud, and content to crowdsourcing – digital technologies have been changing consumer habits, challenging business models, and reinventing industries, and continuing to do so! In this course, you will learn how to grow your business through building and implementing a winning digital strategy that harnesses the power of digital tools, technologies and channels. Over 2 intense days, you will learn how to: Create yo... [More]

A successful search engine marketing strategy is one of the primary ways in which business websites can attract new customers. During this course we’ll explore the main search-engine marketing techniques for business websites. You’ll learn about the process of search engine optimisation (SEO), including keyword research, writing optimised content, getting *web pages indexed by search engine*s and tracking the outcomes. You’ll discover new online tools and resources to implement succ... [More]

Need to build or update your website? Learn how to create a social media website (Wordpress), in this hands-on computer-based course, that can be used as a social media press room or blog. You will how to publish online, then integrate your online content with Facebook and Twitter. Content Setting up your blog – hosting your own or hosted services. Creating a blog and naming it. Choosing and editing a theme, adding widgets and information Writing your blog posts, style and subjects ... [More]

Design, develop, send and track your email marketing campaign the easy way. In this workshop we will explore ways and ideas for effectively building email marketing campaigns using both freely available tools and commercial applications to send newsletters to your customer base; manage your subscriber lists and track performance to get maximum exposure. Course Content Introduction to eMail marketing Objectives Do’s and don’ts in email marketing Platforms Software platforms for deliv... [More]

This course is for business owners, web content writers, marketers, administration staff and anyone else writing web content for business. It gives you the skills and proven techniques to attract your target audience, engage them with your words and prompt them to take the action you desire. You will also learn how to write Search Engine Optimised (SEO) copy. The day includes lots of practical workshop exercises, real world examples and a healthy dose of discussion about your needs ... [More]

Want to write more powerful promotional material for your business? This course covers the essentials of persuasive writing and applies them to print and online formats: mailers, newsletters, brochures, invites, websites, press releases, proposals and more. You’ll learn to create the hook that cinches your message, and develop practical skills in structuring, word usage and proofreading to suit your brand and marketing guidelines. Through exercises, examples, and open discussion, pa... [More]

Nine out of every ten searches made on the internet, in Australia, are through Google. Search engine advertising is the fastest growing area in online advertising. Customers are, at this instant ‘Googling’ to buy from you (or your competitors!). Imagine the missed ‘low hanging’ hot leads you could get through Google Advertising. Whether you want to advertise worldwide or 20 kilometers from your business, Google Adwords can help you do that. Learn how to setup and run a successful Go... [More]